The medical element of We Are Unstoppable is key. The bi-monthly podcast is sponsored by the University of Colorado Anschutz Medical Campus, whose experts add another layer of information to the package. "Vic and I have very thick Rolodexes, so we're able to secure big names in sports and entertainment," Shapiro points out. "But as an epilogue, we're interviewing doctors at CU Anschutz to talk about what everybody just heard.”