In this edition of President’s Corner, Robin Zon, MD, FACP, FASCO, interviews Enrique Soto, MD, PhD, MSc, FASCO, a global oncology leader and advocate for geriatric cancer care. Dr. Soto shares how local community challenges and patient needs have shaped his research, career, and global collaborations. His story illustrates how embracing community and reverse innovation can lead to transformative advances in cancer care worldwide.