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Campus Life

CU Anschutz Medical Campus Debuts New Commercial

“It's a Calling” champions a campus powered by its people

Author Kiley Kudrna | Publish Date March 1, 2021
What You Need To Know

The new installment of the “This Is Breakthrough” advertising campaign features some of the incredible people who answer the campus’s calling to go beyond expectations and serve the greater good. 

Dedicating one’s days and nights to treating people who are sick, injured and suffering is not in a typical job description. It takes a certain mettle to be drawn to a career of making life-saving decisions under tremendous pressure. The drive to never give up, no matter the odds, is a quality that sets these health professionals apart. 

It’s a calling – one that the faculty, staff and students who power the University of Colorado Anschutz Medical Campus answer every day. And it’s this very concept that underpins the campus’s latest installment of its “This Is Breakthrough” marketing campaign.

“It’s a Calling,” as the commercial is titled, debuts this week on television, online, at Denver International Airport and on outdoor displays around the Denver metro area. Nearly a dozen members of our faculty and staff are featured in the spot, representing a snapshot of work and life on the front lines of patient care, innovation and discovery.

To see more of these inspiring breakthroughs, including previous advertisements and faculty stories, visit thisisbreakthrough.com.

They Answered the Call 

The CU Anschutz Medical Campus is home to extraordinary people. These are a few of them who appear in the new “It’s a Calling” commercial.

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