A primary focus of the University of Colorado Firearm Injury Prevention Initiative (FIPI) is to work closely with communities, including firearm owners, to prevent firearm injuries and deaths. Research shows that firearm owners often trust law enforcement, military personnel, and firearm retailers to share messaging on responsible firearm ownership and injury prevention compared to physicians or medical professionals. These findings have led FIPI to take new approaches for partnership and education on secure firearm storage.
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