The “Dry January” trend started more than decade ago, encouraging people who may have indulged in too many libations over the holiday season to kick off the new year by taking a break from alcohol – or at least cutting back. The number of pledgers has steadily risen since the challenge began in 2013, spreading to other countries and inspiring drinkers from around the world to rethink the social habit for at least one month.
Laura Kelley
CU Anschutz
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