In West Texas’ measles outbreak, families forgo conventional medicine along with vaccines

Any messaging suggesting that vitamin A, including cod liver oil, could be an alternative to vaccination is “misleading,” said David Higgins, a pediatrician and preventive medicine specialist at the University of Colorado Anschutz Medical Campus. “The goal is to prevent measles from ever occurring. Every single illness, hospitalization and death [from measles] is entirely preventable with vaccines.”