Vaccine Skeptics Aren’t Stupid. Here’s How to Change Their Minds

Article co authored by David Higgins, MD, research fellow and instructor of pediatrics at the University of Colorado Anschutz Medical Campus: As a pediatrician and a pharmacist who research vaccines and vaccine hesitancy, we believe these conversations are often nonproductive for a simple reason: Human decision-making is not purely rational. We need to understand the deeper values behind each other’s views.